About
I build websites for people who take their work seriously.
I'm Jaxon Hoffman, a software engineer based in the Phoenix area. I've been writing code since middle school (technically I was supposed to be paying attention in history class). I studied Software Engineering at Rose-Hulman Institute of Technology, one of the top undergraduate engineering programs in the country, and have spent my career building production web applications at companies like General Motors and Choice Hotels International.
I build sites for local businesses that want them done right. Not assembled from a template. Not handed off to someone who treats it like a transaction.
The honest version.
Why I do this.
What keeps me here is the same thing that got me started: the satisfaction of building something correctly. Not good enough. Correctly. Clean system underneath. Site that loads fast. Design that actually thinks about the person using it. That's not a brand line. It's just what I find satisfying about the work.
I've built internal tools and frontend systems in production environments where shortcuts show up later in the worst possible way. That standard doesn't change because the client is a local business. If anything, it matters more here. You don't have an IT team to catch the fallout from a site that breaks, a form that stops delivering, or a page that tanks on mobile.
What working together actually looks like.
How I work.
Step 01
Scoping
We start with a conversation about your business, your clients, and what the site needs to do. I ask more questions than most people expect. That's on purpose. The fewer assumptions I make at the start, the fewer surprises there are at the end.
Step 02
Design before build
Before a line of code is written, you see what the site looks like. Layout, colors, and copy are all reviewed and approved by you first. This is where changes are easy. After launch, they're not.
Step 03
Review on staging
You get a private staging link to click through the real site before anything goes live. Not a mockup. The actual thing. If something's off, we fix it here.
Step 04
Launch and beyond
Your site goes live. If you're on a maintenance plan, I stay on it. Monitoring, updating, watching for issues before they reach your visitors. If you just want the build, you get everything you need to manage it yourself.
Built on infrastructure that doesn't need you to think about it.
The stack.
The stack is chosen based on what your business actually needs. For most sites, that means Vercel for hosting, Supabase for data, and Cloudflare for security. These are the same platforms used by companies far larger than either of us, and I know how to get the most out of them because I've worked with them in production at scale. You're not paying enterprise prices for enterprise-grade infrastructure.
Performance, security, and uptime aren't features I mention in a proposal and forget about. They're built into how the site is structured from the start.
The person behind the work
Phoenix-based. Independently operated.
Solo studio means one person owns every decision, every line of code, and every outcome. No account managers, no handoffs, no one to blame the delay on.
Ready when you are.
The next step is a short conversation. No hard pitch, no commitment required.